This image is appearing on the bottoms of pools all across Australia, as part of their campaign to <a href=http://www.lifesavingwa.com.au/community_health/programs/waw/> “Raise awareness of and provide knowledge to parents of what constitutes appropriate levels of supervision of children.” </a> In other words, to scare the crap out of them, and their kids. Look at the poor little boy eyeballing that poster. No wonder he’s hightailing it out of that pool! Mark my words, an entire generation of Australians will be land-bound for life after this. Way to go, Royal Life Saving Society!